| Rakuten
eyeing market advance into U.S., Europe,
China TOKYO -- Rakuten Inc., Japan's
largest online shopping mall operator,
will expand its business to the United
States, Europe and China, Rakuten President
Hiroshi Mikitani said Wednesday.
"We need to go overseas" as
the number of online shoppers is expected
to decrease in Japan in light of its low
fertility rate, Mikitani told reporters.
For the planned overseas operations,
Rakuten will adopt the same business model
as in Japan but will consider tie-ups
with local companies if necessary, Mikitani
added.
The company will begin trial services
in the United States in the second half
of this year.
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